Tax Season Survival Kit

Concepted, designed, and assembled a themed mailer to help CPACharge reach CPAs during their busiest season. I designed the box and insert, curated the contents (earbuds, tea, KIND bar, M&M’S), and stayed under budget. The idea stemmed from sales team feedback about outreach challenges during tax season, leading me to create a thoughtful “we’ve got your back” kit. The campaign not only cut through the noise but also generated sales.