Data Storm Creative

For HANDLE Global, I created a visually driven ad to show how chaotic data impacts healthcare leaders and how HANDLE’s SaaS platform brings clarity. The goal was to make the invisible pain of messy data instantly recognizable.

The concept centered on a tornado of spreadsheets illuminated by lightning, representing the storm of bad data that overwhelms hospitals. The visual was paired with concise, impactful copy — “When bad data creates storms. CCM® makes it clear.” — to anchor the message in one bold statement of clarity.

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My Role:

  • Creative direction

  • Crafted a detailed AI image prompt for Krea to produce a photorealistic, premium result

  • Leveraged ChatGPT to refine headline and subhead copy

  • Designed the final ad composition, layout, and typography for social media using Adobe Photoshop of photo clean up and Adobe Illustrator for layout design.

  • Aligned the creative tone with HANDLE’s brand voice and healthcare leadership audience

Impact:

  • Delivered a memorable metaphor that made data problems feel tangible and emotional

  • Elevated HANDLE’s visual storytelling from functional to conceptual

  • Reinforced the brand’s position as a modern, tech-forward SaaS platform for healthcare leaders

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