The Design Playbook for AI
AI isn’t a replacement for creativity. It’s another tool in the designer’s toolkit. For this project, I developed a repeatable workflow that blends AI tools with traditional design to create visuals that are sharp, authentic, and campaign-ready.
Workflow
ChatGPT – Expanding rough ideas into full, detailed prompts.
Krea – Generating realistic, editorial-quality images with more nuance and detail.
Adobe Creative Suite – Adding brand colors, typography, and design elements to elevate outputs into professional, campaign-ready assets.
Outcome
The result is a set of visuals that demonstrate how AI can accelerate ideation while still relying on the craft of design to bring everything together. This balance keeps the work professional, human, and aligned with brand standards.
Takeaway
This project shows how AI can enhance a designer’s process rather than replace it. When used intentionally, AI speeds up exploration and concepting, while design tools remain essential for polish, context, and storytelling.