For HANDLE Global, I named and branded HANDLE Helps, a pay-it-forward initiative for rural hospitals. HANDLE’s platform, CCM®, helps hospitals track, plan, and budget for their medical equipment. When a large health system signs on, it can choose a rural hospital to receive CCM® at no cost, supporting the nearly 300 rural hospitals at risk of closure.

My Role:

• Named the campaign “HANDLE Helps,” tying the company’s mission directly to its brand name

• Designed the HANDLE Helps logo, extending the HANDLE brand into a cause-driven initiative

• Designed the campaign landing page, guiding visitors from the problem to how they can get involved

• Designed social media graphics for LinkedIn, Facebook, X, and Instagram

Impact:

• Gave HANDLE’s rural health initiative a clear, recognizable identity of its own

• Connected a B2B software purchase to real community-level impact

• Positioned HANDLE as a company invested in healthcare access, not just healthcare technology