For HANDLE Global, I designed and branded Gideon, the AI agent built into HANDLE’s capital intelligence platform. Gideon is used throughout the software to cut through scattered capital data and simplify how health systems plan, approve, and manage equipment spending. I also led the campaign that introduced Gideon to the market.

My Role:

• Designed and branded Gideon, including its name, identity, and how it shows up across the platform

• Shaped the launch story and messaging

• Wrote and designed the campaign landing page, blog, and social media launch content

• Developed supporting graphics to align with HANDLE branding

Impact:

• Gave HANDLE’s AI a clear, recognizable identity across the product

• Introduced Gideon to the healthcare market with a simple, consistent story

• Positioned HANDLE as an innovator in AI for healthcare capital planning