Fresh Out the Notes App — #SilenceTheSwarm
Fresh Out the Notes App is my ongoing creative experiment where I take random sparks of inspiration, run them through AI generation, refine them in Photoshop, and build full campaign branding in Illustrator. Each project starts as a quick idea in my Notes app and becomes a visual concept with a story, strategy, and execution. This is where curiosity meets craft and stray thoughts turn into tangible campaigns.
Type: AI Exploratory • Creative Practice • Campaign Concept
Tools: AI-generated photography → Photoshop manipulation → Campaign branding in Illustrator
Concept
I start with a question: What if [brand] did [xyz] to solve [this problem]?
Ideas live in my Notes app until one begs to be built. This series turns those stray thoughts into full-fledged brand campaigns. Some are practical, some are wild, and a few might just work.
Episode 1: Cicadas Take Over the Commonwealth
Louisville right now sounds like a cicada rave on steroids. If I were Sony, I would flip the chaos into an opportunity to showcase the new WH-1000XM6 headphones, engineered to turn chaos into calm, while making Louisville the stage for bold, experiential marketing.
Campaign: #SilenceTheSwarm
Quiet Pods: Immersive “Silence Studios” in busy parks. Step inside, put on XM6s, and watch the decibel meter drop from 95 to peace. Chill playlist included.
Billboards: Minimalist, serene visuals with a simple, powerful message.
Snapchat Filter: Live decibel meter overlay. Tap to silence and the Sony XM6 logo appears.
Sony for Good: Post-cicada, donate XM6s to Kentucky youth music programs to help students focus, rehearse, and create in peace.